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True (Campaign) Confessions & Book Launch
August 31, 2017 | 7:00 PM - 8:30 PM
Hear untold stories from the campaign trail from MP Alistair McGregor, MLA Sonia Furstenau and Duncan councilor Michelle Staples.
This is a launch event for the new book Engagement Organizing: the Old Art and New Science of Winning Campaigns (UBC Press) by local author Matt Price.
At a time of heightened concern about what our future holds and how we can shape it, Engagement Organizing is an indispensable tool for campaigners of all kinds. It also an important resource for those just getting started, who want to apply the principles and practices of engagement organizing to their own campaigns for change.
This book shows how to combine old-school people power with new digital tools and data to win campaigns today. Matt Price, with more than two decades of experience working on campaigns of all types, explores the traditions and practices of organizing and how to marry these with digital communication tools to scale up campaigns and win. Over a dozen case studies from NGOs, unions, and electoral campaigns (in both Canada and the US) highlight this work in practice.
This book is written for grassroots organizers, NGOs, civil society organizations, unions, political parties, and anyone seeking to mobilize people politically. In higher education, this book will complement more theory-heavy readings to provide tactical, practical, and case-study material.